28 May Do You Have A Story Angle? Hiring A PR Professional Can Help!
Getting your company in the news helps to fuel publicity and grows your brand — but selling your story is not always easy. First, you need an angle. Why is your company newsworthy? Usually the answer is not direct. Unless your company offers a very unique product or service, chances are the masses are already aware of what you’re selling and are uninterested in hearing more. The right approach to getting your business in the news is linking on to a buzzworthy topic that is new and now. Once you have an angle, you have a reason for reporters to cover your story, and are on the road to the newsroom.
But then there’s the competition. Our PR team is often asked, “How do you get a reporter to pick up your story when they’re getting hundreds, sometimes thousands, of pitches a day?” It’s a great question, and a very real problem. First, we always maintain a few focal points so that we never miss an opportunity to sell our client’s story and stand out from the competition. Here are a few examples of our mainstays:
Celebratory: Did you know June 5th is National Doughnut Day? Probably not, but everyone will be reminded on June 4th when they’re encouraged to stop by Krispy Kreme for their free treat. Being aware of non-Hallmark holidays offers endless ways to create buzz around your business.
Seasonality: Summer is on the way. People are planning for vacations, booking flights, updating their wardrobes, thinking about bugs, researching natural sunscreens and a million other things. How does your product or service play in to seasonal happenings? Forecasting consumer wants, needs and changes helps us to see where — and how — our clients fit in.
Charitableness: Donating to a local charity or national cause allows you to give back. It also helps formulate your brand’s mission and, as a bonus, can offer some extra publicity. Fundraising, participating in a walk, or using your space to host an event are a few ways you can lend a hand and promote your company. At GSVS we make it a point to be aware of what needs exist in our clients’ communities and research non-profits that might align with their businesses’ needs or goals.
By staying tuned in to these topics and others, we can confidently pitch our clients’ stories knowing they are piggybacking onto something newsworthy — and not just begging for attention. We value our relationships with reporters, and know how important their time is. One huge factor in getting a story picked up is trust. When a reporter knows you will only reach out when a story is real and relevant, it makes you more credible and gets those pitches opened!
Now that you’ve had a glimpse into how a PR professional gets your company in the news, we invite you to learn more about the team at www.grandstrand-virtual-solutions.com. We are a full service agency and have a variety of packages to suit your company’s personal PR needs and budget.
To learn more about our public relations services and virtual solutions, visit our website www.grandstrand-virtual-solutions.com and find out how we can help your business. From social media to public relations, we are your one stop shop to all your business marketing needs.